Ian Homer
Founder & Coach
Email:
ian@theprofitedge.biz
We help entrepreneurial leaders and growth companies Scale Up without drama.
Originally from the UK, Ian has lived and worked in Southeast Asia for twenty-six years. Over sixteen of those have been spent coaching, mentoring, and speaking with hundreds of executives and business owners in growth businesses.
He’s a Scaling Up certified coach and a key attribute of Ian’s is helping to simplify complex ideas and creating practical step-by-step actions that generate positive momentum and results. Key areas of focus include getting and keeping top players, defining effective growth strategies, executing with excellence and improving cash performance.
He’s also worked in some of the most famous global corporates including Bloomberg, Lloyd’s of London and Thomson Reuters.
He’s a keen motorsports enthusiast, cyclist, runner and musician. He plays drums and has performed in over twenty musical shows both on stage and in orchestras. He’s written, performed and directed scripts for short plays, is a proficient tap dancer, and an award-winning stand-up comedian.
Core Values
The work we do at the Profit Edge is governed by a small, simple set of principles which we observe at all times.
![Fist-bump-(1)-[Converted].png](https://static.wixstatic.com/media/f88ff1_302ae35d93a7436095a14dedb488497c~mv2.png/v1/fill/w_48,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Fist-bump-(1)-%5BConverted%5D.png)
Best For Client
We serve our clients to reflect their best interests at all times. We regard everyone who makes an enquiry with us is a client and worthy of our best efforts to help them. If we don’t believe we are the best fit for that entrepreneur or business, we’ll be totally transparent and suggest an alternative path for them if we can.
For those we do partner and work with, we endeavour to use the most appropriate tools and methods to achieve the best result.
![knowledge-sharing-(1)-[Converted].png](https://static.wixstatic.com/media/f88ff1_da110d2ddeb6464c80dd9a9d0bd073f2~mv2.png/v1/fill/w_63,h_42,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/knowledge-sharing-(1)-%5BConverted%5D.png)
Knowledge Shared and Honoured
We believe in sharing knowledge, data, information or resources openly with our clients, and to honour where it came from. Our philosophy is that a knowledgeable client is easier to work with and coach to better and more sustainable results.
![winning-together-(1)-[Converted].png](https://static.wixstatic.com/media/f88ff1_0d079327a5f7464d9ec7364ebf0dfc63~mv2.png/v1/fill/w_63,h_42,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/winning-together-(1)-%5BConverted%5D.png)
We Win Together
As your coach I help stimulate ideas to help you achieve results. We may also offer some suggestions but always hold firm to the principle of adopting the best idea without regard for where it came from.
We care about what’s right not who’s right. We let the results be the judge and celebrate the wins together.
About You
Being an entrepreneur or team leader in a growth company can be a wonderful experience filled with great excitement, joy, and fulfilment…It can also drive you to despair with challenges and frustrations and cause you to think of quitting!
Along with the excitement, some of the following factors can arise...
-
Wanting to get free from operations to focus on strategy and growth?
-
Wanting to break through to a new level of performance and profitability?
-
Facing new challenges from competitors and forced into price competition?
-
Planning to exit the company, own it passively, or progress to listing?
-
Or simply want to put the FUN back in the business!
If you recognise one or more of these, then congratulations! You’re completely normal. But that’s no reason so stay where you are! These are all symptoms of a growing company and are totally fixable. But they are extremely hard to tackle on your own! With the right tools, right approach, and the right coach, you can scale effectively and have a lot more fun in the process